ABOUT US
since
2000
Sunny Corporation (est. 2000) is a self-started family-run business that is an established name in the Japanese jewelry industry.
Established at the onset of the New Millennium, we have consistently provided our customers with innovative, colorful designs, aligned with current fashion trends.

Our products reflect our core values: sustainable, ethical consumption and accessibility for all, and we endeavor to establish long-term relationships with our clients and stakeholders.
Our designs feature platinum and gold jewelry, studded with diamonds and color stones. We also excel at making jewelry that has an expensive look while being affordable for our consumers.
Being located in The Land of Rising Sun, we at Sunny Corporation are always striving to move forward, be energetic, change with the moods of time and empower ourselves to give our best to our customers, which also signifies our name "SUNNY".
PHILOSOPHY
Vision
Let everyone enjoy the bliss of possessing fine jewelry.
Mission
To be a trendsetter in the jewelry industry with our innovative designs, and make "SUNNY" the synonym of perfection.
Values
Quality and service are the best measures of success of any organization—we at Sunny Corporation strive to achieve the same.
- We provide our clients with the latest designs and build exclusive collections with them based on their requirements.
- We make the best quality products with ethically sourced materials.
- We give the best after sales service to our clients—as their satisfaction is ours.

MANAGEMENT

Mr. Atul Goyal
Executive Chairman
Founder and Executive Chairman of Sunny Corporation, Atul Goyal is from an Engineering background. He completed his Bachelors Degree in Mechanical Engineering in the year 1991 from MNIT Jaipur. After trying his hands in the engineering field for about six months, his uncle introduced him to the glittering world of the gemstones business. Following a rigorous training of two years under the expert hands of his uncle's family, he set his foot on the international market in 1993.
After working in Hong Kong and Thailand for two years, he came to Japan in 1995 and gained experience in the jewelry business. Having a technical background helped him to develop products with great finesse. After five years of hard work, he started Sunny Corporation in the year 2000, and since then has not looked back.
Mr. Atul Goyal takes care of the overall operations of the company and is the driving force in the planning and execution of new products and designs.
Mrs. Nirupama Goyal
Managing Director
Nirupama Goyal is the current Managing Director of Sunny Corporation.
She spent her formative years in India, and completed her MSc in Zoology from Sophia College, Ajmer. In 1996, she moved to Japan along with her family and currently resides in Tokyo.
Having played an integral role in the establishment and initial growth of the company, she built her experience in the assortment of loose diamonds and identification of jewelry design trends, informing the creative direction of the company’s design development.
She ensures the smooth operation of the company’s everyday operations and is engaged in the development of new business opportunities.
She also pursues her interests outside of the jewelry industry, specifically in yoga and meditation, advocating for a holistic and well-balanced lifestyle.


Mr. Aditya Goyal
Strategy and Operations
Aditya Goyal is actively involved in the strategy development and operations departments at Sunny Corporation.
Born in 1996, Aditya Goyal spent a signficant part of his childhood in Tokyo before completing his high school education in Jaipur. He attended Cornell University’s College of Engineering from 2013-2016, and Waseda University’s School of International Liberal Studies from 2017-2021.
Having gained experience in the company’s sister concern in India from 2021 onwards, he joined Sunny Corporation in 2023 and is in charge of international operations. In a fast-changing business environment, he is developing new strategies and identifying market opportunities in order to sustain and grow the company’s long-term prospects.